Backlinks, also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink. Backlinks to your website are a signal to the search engines that other sites think your content is related to their business. The more sites that link to your web site, the more search engines think your content is worth linking to, and therefore your site is worth ranking higher in the search results. So, getting backlinks can have a positive effect on where your site’s will rank in search results. Hopefully this explains how we all benefit by linking to each others web sites. We are all in an outdoor related business and we all depend on search results for a good portion of our business. It is a very time consuming task to get one decent link, which is why we created our outdoor directory sites. So get busy creating your links and boost everyone’s search results! You can Click Here to get a two column layout ready to use with the links created for you, it will open in a new browser tab or window and all you have to do is copy the text and paste it into your links page.